Heineken's interactive photo zone, transforming the moment of enjoying a drink into a digital artifact. The installation captures the legendary "ahhh" sound — a universal symbol of satisfaction from a sip of refreshing beer, materializing it into a unique visual image. Guests of the Dubai space become heroes of dynamic photographs where emotion is captured at the moment of maximum expression, creating perfect content for social networks and strengthening emotional connection with the brand.

We reimagined classic photo zone mechanics, focusing on capturing not a static image but an emotional peak.

We created a full implementation cycle for the installation under international remote work conditions. We developed a technical solution for automatic camera focus on guests and set up a system for instant photo transfer to the cloud. We organized remote briefing for the local team and controlled construction production, performed final assembly and setup directly on site. We ensured uninterrupted installation operation for two months through a remote monitoring system and prompt response to technical issues.