A symphonic technological performance where a luxury car becomes the center of artistic transformation. A live orchestra creates the sound foundation while artificial intelligence transforms musical vibrations into visual metamorphoses: musical instruments, classical paintings, and other art objects smoothly transition into one another on giant screens, embodying the brand's philosophy of "Art of Technology."
We created a dialogue between classical art and cutting-edge technologies, making the symphony orchestra not just musical accompaniment but a living generator of visual content. Musicians become co-authors of visual images as each note and measure is instantly analyzed and interpreted by a neural network, creating unique visual compositions that reflect the brand's DNA.
We implemented a multi-layered project in a record two weeks from idea to execution. We developed an audio-reactive graphics system synchronized with the orchestra in real-time, overcoming technical limitations of the venue and complex coordination processes with organizers. We created a unique software interface for processing audio signals with minimal delay, achieving perfect synchronization between music and visual elements.
The show showcased the slogan of the new car through the prism of morphing art objects such as musical instruments, paintings and more, intertwined with generative graphics created on the basis of artificial intelligence.
The entire show was grounded to the music of a live symphony orchestra and regulated in real-time.
