A next-generation Christmas tree — a volumetric construction of LED tubes instead of a traditional tree with ornaments. Concentric circles of LED elements create a recognizable silhouette that comes alive only through collective interaction. Each participant scans a QR code and lights tree segments with simple clicks. When all elements are filled with light, a dynamic show with a smoke machine launches, rewarding participants for their joint efforts.

We reimagined the traditional holiday symbol while preserving its emotional essence. Instead of passive contemplation, we created an interactive experience where everyone becomes a co-participant in the celebration. "Togetherness Tree" demonstrates the power of collective interaction, transforming individual clicks into an impressive light performance.

We developed the project's full cycle: from engineering calculations of the multi-ton construction to programming a system processing multiple connections without delays. We created a series of unique light scenarios and promotional material design. We performed complex night installation in the client's office courtyard, ensuring flawless operation of all technical systems.